When it comes to animals - they’re PURA friends! It’s very important to us that none of our products are tested on or created from our furry little besties. That’s why we’re proud that even though our flavours are vibrant af, we still keep it vegan for y’all.
WE'RE POWERFULLY PLASTIC-FREE
We don’t like it when plastic ends up in landfill or in the ocean - fishes are PURA friends too! That’s why we use recycled glass and aluminium for our packaging, not forgetting recycled cardboard for our gift boxes too! Totally plastic-free is the way to be!